11 Useful Web KPIs for Tracking Web Presence

In order to effectively measure how a digital marketing strategy is performing, it is important to know about which metrics to consider. Key performance indicators (KPIs) are used in every business environment, but change depending on what needs to be measured. Each measure can be qualitative (categorical) or quantitative (numerical). Keeping track of KPIs ensures […]

The First Steps of Building an Online Presence

For every business or brand, a strong online presence can be a powerful tool for building customer awareness and advancing customer relationships. In an interconnected world, online promotion presents highly scaleable opportunity. Before exploring the best practices to grow online presence, it should be clearly defined. Online Presence: The cumulative representation of a brand’s identity […]

11 Useful Web KPIs for Tracking Web Presence

In order to effectively measure how a digital marketing strategy is performing, it is important to know about which metrics to consider. Key performance indicators (KPIs) are used in every business environment, but change depending on what needs to be measured. Each measure can be qualitative (categorical) or quantitative (numerical). Keeping track of KPIs ensures […]