It’s time to speak out for your right to repair

Dear New Yorkers, This year, New York could be the first state in the nation to pass the Fair Repair Act, S618. We have a chance to guarantee our right to repair electronic equipment—like smartphones, computers, and even farm equipment. We have a chance to protect local repair jobs—the corner mom-and-pop repair shops that keep […]

11 Useful Web KPIs for Tracking Web Presence

In order to effectively measure how a digital marketing strategy is performing, it is important to know about which metrics to consider. Key performance indicators (KPIs) are used in every business environment, but change depending on what needs to be measured. Each measure can be qualitative (categorical) or quantitative (numerical). Keeping track of KPIs ensures […]

The First Steps of Building an Online Presence

For every business or brand, a strong online presence can be a powerful tool for building customer awareness and advancing customer relationships. In an interconnected world, online promotion presents highly scaleable opportunity. Before exploring the best practices to grow online presence, it should be clearly defined. Online Presence: The cumulative representation of a brand’s identity […]

11 Useful Web KPIs for Tracking Web Presence

In order to effectively measure how a digital marketing strategy is performing, it is important to know about which metrics to consider. Key performance indicators (KPIs) are used in every business environment, but change depending on what needs to be measured. Each measure can be qualitative (categorical) or quantitative (numerical). Keeping track of KPIs ensures […]